AKKURAT - Avantgarde Design Label Conception

The idea of AKKURAT was created as a consequence to today’s global furniture market. After trying too many times to convince a lot of manufacturers and labels to produce my designs with no effect, since most of them resumed that the pieces wouldn’t fit in with their company’s typology I simply turned the tables on this issue and discovered that actually the companies wouldn’t fit in with my typology. And due to the fact that even Allessandro Mendini couldn’t see any vanguard tendencies in today’s product design, for a start I want to produce my Cozy Collection and my upcoming designs locally here in Berlin and via a network of superb craftsmen on site. Perspectively I consider AKKURAT, which would work both as a label and a design gallery, as a great opportunity to curate a ever-growing collection of vanguard designs from interesting people around the globe which definitely leads to completely new questions and approaches in contemporary design.

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