HOLY WATER PREMIUM TEQUILA - Product/Branding Strategy

German artist H.P.Trauschke that is currently based in LA and fully involved in his mega art project "Seven From Heaven" (http://sevenfromheaven.com) was approached by a client to think about the design of a premium tequila bottle. After some discussions we finally came up with a the approach to place a little polygonal sculpture of an agave plant (tequila main ingredient) created by H.P.Trauschke into a bottle. My part was the overall adapted design of the bottle as well developing a brand identity for HOLY WATER PREMIUM TEQUILA. Background is that the client that approached H.P.Trauschke recently bought a tequila company to realise her teenager dream and produce some of the finest premium tequilas. Remembering when she was younger and once in a while giving the opportunity to sip some tequila with the old she sometimes left some small amount in the glass. Her father instantly took it away enjoying these last drops and mentioning: "It's holy water!". Enjoy this presentation.

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