Home Appliances

I was asked to rethink the overall branding strategy for a series of small domestic appliances (SDAs) and within an very exciting design process I came up with this convincing approach where every product is composed of max. 4 different parts: 1) The Base 2) The Hull 3) The Cover 4) The Body (functional part) Tested this with 4 products, a blender, a water kettle, a TV and a vacuum cleaner.

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