With his team and in collaboration with his creative network he conceives holistic solutions for a better tomorrow.
Design gets value when it is based on sustainability, originality and meaning. I see design as a vital tool for collecting and effectively communicating a whole universe of information, in a concise, attractive and functional manner. The end goal being of course, a meaningful, and lasting experience for the user. It's my philosophy that when form follows function, all meaningful information that is compiled in a sophisticated, logical and sustainable package, the aesthetic comes naturally. I prefer a holistic design-thinking approach, to prevent short-sighted concepts, simply glossed over in a trendy package."
"I love the expression Permanent Beta because I believe that we are never finished learning and developing as a person. I love learning and exchanging knowledge with others, to constantly improve myself. If you approach everything with a beginner's mindset, everything becomes more fulfilling and authentic. In my daily work, I try to use my past experiences, skills and expertise to advise clients, while taking full responsibility for my part of the project. By providing clients with a sense of security and confidence in my work, it sets the foundation for an effective, symbiotic relationship."